Chewelah UCC’s social media policy sets expectations (Roles & Responsibilities); ensures organizational/church presence; and increases member advocacy and communication with a wider world.
Church Expectations:
- Chewelah UCC will be transparent in all postings.
- Chewelah UCC will protect our members’ privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules, and regulations.
- Chewelah UCC will respect copyrights, trademarks, rights of publicity, and other third-party rights.
- Chewelah UCC will be responsible in the use of technology and will not knowingly align our church with malware or spyware.
- Chewelah UCC will use appropriate protocols for establishing our social media presence, and keep appropriate records of our participation as dictated by law and/or industry best practices.
Personal Use of Social Media Expectations:
Whether you are an authorized church spokesperson or not, when you’re talking about Chewelah UCC, our brands, or our “business/activities” on your personal social networks, keep in mind that:
- The church’s Data Protection Policy and other policies still apply.
- You are responsible for your actions. You are encouraged to get online and have fun, but use sound judgment and common sense.
- You are an important ambassador for our church. This disclosure should be clear and in proximity to the message itself.
- When you see posts or commentary on topics that require subject matter expertise, please avoid the temptation to respond to these directly unless you respond with approved messaging the church has prepared for those topics.
- Be conscientious when mixing church and personal lives on social media.
UCC Spokes People Expectations:
When acting as an official church spokesperson, you are expected to:
- Be trained in policy administration of Data Protection Policy and this Social Media policy. All authorized church spokespeople must complete the necessary training before speaking on behalf of the church.
- The important thing is to make sure people reading your statement will be able to immediately identify that you are affiliated with the church.
- When in doubt, do not post.
- Give credit where credit is due and don’t violate others’ rights. Do not claim authorship of something that is not yours.
- Remember that local posts can have global significance. The way that you answer an online question might be accurate in some parts of the world, but inaccurate (or even illegal) in others. Keep that “world view” in mind when you are participating in online conversations.
- Remember the Internet is permanent.
Social Media No. 9 P
Social Media Procedure
Communications-Technology Committee
Facebook/Website Administrator(s)
Reference:
Data Protection Policy